Stalked by an ad
A group of friends is stalked by some very persistent online ads in this unnerving thriller. Coming Fall 2014.
privacy
CTRL your digital footprints
Every day we leave huge amounts of digital footprints on the internet. We can’t prevent all of the footprints in being collected. But we can control many of the traces if we know the right tools. In this movie two teenagers investigate their own digital identity and learn how to control their digital footprints.
By Sikker Chat & Save The Children Denmark, 2014.
The impact of privacy breaches in Canada
Anne Bertrand, Access to Information and Privacy Commissioner, Government of New Brunswick, discusses the impact of privacy breaches in Canada.
How to determine social media ROI
This shows how social media can be tracked to show how it can drive significant ROI for some major brands. Take special note of the ‘social value’ section, which shows a visual representation of how the social event data correlates with sales. This is essential for retail sites who have an extensive social media strategy in place to monitor how their campaigns are performing.
Data Brockers
You know those companies that maintain massive databases of consumers and their behaviors — and sell all that information to marketers? Perhaps you don’t know them. They are supposed to be invisible.But they do have a significant impact on the effectiveness of marketing to consumers — especially when it comes to online sales.
I know what you did on the web
The sites you frequent on a daily basis are actively gathering facts about you. That’s why the jacket you’ve been coyly eyeing inconspicuously appeared in an ad on an unrelated website. Social networks are betting on a future built on a personalized web, your own Internet paradise filled with items the virtual you will likely share, pin, tweet, and like.
Marketers are spying on Internet users
Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology.
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