“It’s very clear that when a company like facebook becomes the host of the digital public sphere, you have put a lot of power in the hands of a central actor.” – Ethan Zuckerman
The better we get at modeling user preferences, the more accurately we construct recommendation engines that fully capture user attention. In a way, we are building personalized propaganda engines that feeds users content which makes them feel good and throws away the uncomfortable bits. We used to be able to hold media accountable for misinforming the public. Now we only have ourselves to blame.
It’s part of a continuing effort by Facebook to make the News Feed central to our existence. “The dream is to get to this world where people feel that Facebook is an instrumental, useful, important part of their lives,” says the company’s chief product officer, Chris Cox. “That’s the golden thing.”