You know those companies that maintain massive databases of consumers and their behaviors — and sell all that information to marketers? Perhaps you don’t know them. They are supposed to be invisible.But they do have a significant impact on the effectiveness of marketing to consumers — especially when it comes to online sales.
S01E05 : Big Data: Inside the Algorithm
Did you say Big Data? Discover for yourself how your data is being interpreted by this new industry, and how they could be wrong.