This shows how social media can be tracked to show how it can drive significant ROI for some major brands. Take special note of the ‘social value’ section, which shows a visual representation of how the social event data correlates with sales. This is essential for retail sites who have an extensive social media strategy in place to monitor how their campaigns are performing.
S01E03 : Like Mining
A couple of likes on Facebook, that can’t say much about you, right? Wrong.
The German blogger and TV-presenter Richard Gutjahr welcomes you to the unbelievable world of online-profiling.