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Do Not Track

A personalized documentary series about privacy and the web economy.

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E7 - Future of Tracking Must Read

Software that tracks people on social media created by defence firm

A multinational security firm has secretly developed software, called Riot, capable of tracking people’s movements and predicting future behavior by mining data from social networking websites.

Raytheon, the world’s fifth largest defence contractor, has acknowledged the technology was shared with US government and industry as part of a joint research and development effort, in 2010, to help build a national security system capable of analysing “trillions of entities” from cyberspace.

— Read on The Guardian
E7 - Future of Tracking Must Read

Who Could Be Watching You Watching Your Figure? Your Boss

“People should be asking themselves what happens with this data, what type of inferences can be drawn from this data,” says Marc Goodman.

“If your self-tracking health device shows that you lead a sedentary lifestyle, then maybe you will pay more for insurance,”  Consumers should be careful about letting any company track health data that can be used against them.

— Read on npr.org
E4 - Mobile Must Read

Malte Spitz: Your phone company is watching – Ted.com

What kind of data is your cell phone company collecting? Malte Spitz wasn’t too worried when he asked his operator in Germany to share information stored about him. Multiple unanswered requests and a lawsuit later, Spitz received 35,830 lines of code — a detailed, nearly minute-by-minute account of half a year of his life.

E2 - Cookies Must Read

Meet The Real-Life Tracking Database That Could Include You

Cookies are tracking our online behavior for advertising purposes, but a company specializing in retail analytics called Euclid, Inc. is moving that concept into real world shopping experiences.

Euclid uses open WiFi access points to track shopper behavior across stores: It does this by collecting the MAC address of smart phones as they passively connect to open networks while people shop, anonymizing the data, putting it into a giant database that then recognizes the device when it goes near any other Euclid customer’s network.

— Read on thinkprogress.org
E1 - Tracking Must Read

They Know What You’re Shopping For

Companies today are increasingly tying people’s real-life identities to their online browsing habits. The widening ability to associate people’s real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.

— Read on Wall Street Journal

S01E01 : Morning Rituals

Who profits from the data we generate every day?
Meet the trackers, an industry most people can’t see, control or question.

E5 - Big Data Must Read

Acxiom, the Quiet Giant of Consumer Database Marketing

Few consumers may have heard of Acxiom, a database marketer. But it has amassed the world’s largest commercial data trove about them.

In a fast-changing digital economy, Acxiom is developing even more advanced techniques to mine and refine data and to predict consumer behavior.

Federal authorities say current laws may not be equipped to handle the rapid expansion of an industry whose players often collect and sell sensitive financial and health information yet are nearly invisible to the public.

— Read on The New York Times
E3 - Social Networks Must Read

What You Look Like to a Social Network

This infographic presents the categories of information that social networks can make available to other applications. You authorize these applications by, say, logging in to a Web site with your Twitter account, or by playing Farmville on Facebook. The applications, in turn, often give data about your activities back to the social network. These exchanges of information take place through what’s known as an application programming interface, or an A.P.I..

— Read on The New Yorker
E1 - Tracking E2 - Cookies Must Read

Lightbeam for Firefox: find out who’s tracking you online

Mozilla has released a free tool called Lightbeam, which helps users of the Firefox browser identify third-party companies tracking their online behavior. The browser add-on is aimed at a mainstream audience and produces a real-time visualisation of all tracking information deposited in the form of cookies on your computer while you browse the internet.

— Read on BMJ Blog
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