Companies today are increasingly tying people’s real-life identities to their online browsing habits. The widening ability to associate people’s real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.
S01E01 : Morning Rituals
Who profits from the data we generate every day?
Meet the trackers, an industry most people can’t see, control or question.