Consumer data companies are scooping up huge amounts of consumer information about people around the world and selling it, providing marketers details about whether you’re pregnant or divorced or trying to lose weight, about how rich you are and what kinds of cars you drive. But many people still don’t know data brokers exist.
S01E05 : Big Data: Inside the Algorithm
Did you say Big Data? Discover for yourself how your data is being interpreted by this new industry, and how they could be wrong.