Watch Dogs – Digital Shadow

A promotion for the game Watch Dogs which uses your Facebook data to guess your location, your income, and your passwords. It combs through your friends to identify which you interact with more than vice versa (“obsessions”), which interact more with you (“stalkers”), and which tag you a lot, spreading your personal information more widely (“liabilities”).

Confessions of a Data Broker

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those piles of junk mail. Then along came the Internet and the ability to track consumer browsing behavior, enabling data brokers to synch online and offline data. Brokers became the new villain in the privacy debate, subject to investigations by policy makers.

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