Ownership of personal data still appears up for grabs

The White House reiterated its call for greater protection of people’s personal info — two years after proposing a “privacy bill of rights” that went nowhere in Congress. At this point, the United States still has trouble saying that you, and not Google, should have the last word on how your personal information is used.

The Data Brokers: Selling your personal information

Steve Kroft investigates the multibillion dollar industry that collects, analyzes and sells the personal information of millions of Americans with virtually no oversight.

Over the past six months or so, a huge amount of attention has been paid to government snooping, and the bulk collection and storage of vast amounts of raw data in the name of national security. What most of you don’t know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy is coming from thousands of companies you’ve probably never heard of, in the name of commerce.

A Death in the Database

Last Thursday, Mike Seay received a mailer from OfficeMax addressed to “Mike Seay/Daughter Killed in Car Crash/Or Current Business.” Even in a society grown numb to targeted marketing, the story of the letter has prompted outrage and confusion. It has raised new questions about what types of information data brokers gather and why.

commodify.us

Currently our online personal information, is sold without our consent. If Facebook allows us to download our profile data, we should be able to monetize this data ourselves. Commodify.us is a web application that allows people to visualize and license their Facebook data directly to marketers.

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