Last Thursday, Mike Seay received a mailer from OfficeMax addressed to “Mike Seay/Daughter Killed in Car Crash/Or Current Business.” Even in a society grown numb to targeted marketing, the story of the letter has prompted outrage and confusion. It has raised new questions about what types of information data brokers gather and why.
S01E02 : Breaking Ad
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If we said no, would the Internet still work? Let’s trace the economic origins of online tracking.