How do you make mass surveillance relevant to the average person? Well, you could make the issue all about dick pics, like John Oliver did last week. Do Not Track, a new documentary web series premiering online today, is taking a less carnal approach: the site scoops up your data and uses it to give every episode a terrifyingly personal touch.
Do Not Track aims to demystify the opaque world of data collection. Websites often use a number—sometimes dozens—of third party trackers on every page to pilfer your data and either use it for advertising purposes or sell it to the people who can. Most of the time, you’re probably blissfully unaware of this. And even if you knew, would you change how you use the web?