I struggle with the widespread adoption of data these days. This may sound strange since I’ve always loved math and I’ve worked with data my entire career (and still do). The White House now has a Chief Data Scientist, and demand for people in my field seems to have exploded over the past few years. But I’m concerned about how quickly data as a practice is spreading across companies, not because it’s a bad trend in and of itself but because of how some people are using metrics. Let me explain.