Big data and analytics are profoundly affecting the world around us. One of the focal points of my postings has been how big data and analytics affects, specifically, our personal privacy. An old and perhaps far too familiar twist on this has risen to the forefront of discussion and that is the issue of whether big data and analytics will be used to discriminate against the less fortunate (or perhaps even “the one percent”).
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.
Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files, with their revelations about the United States’ extensive surveillance of private citizens. In this searing talk, Greenwald makes the case for why you need to care about privacy, even if you’re “not doing anything you need to hide.”
Last Comments