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Do Not Track

A personalized documentary series about privacy and the web economy.

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E4 - Mobile

Google Earnings Preview: Revenue Growth From Mobile To Buoy Results

Google is set to release its Q2 2014 earnings on Thursday, July 17. In Q1, the company posted that its revenues grew by over 19% year over year. The result failed to enthuse the market which was expecting far better growth in both the top line and the bottom line. The primary reason for this was a decline in cost per click, which has been in a long-term decline for the past two years. However, this decline was offset to some extent by the adoption of its enhanced campaigns program that combines marketing campaigns across mobile desktop and laptops, i.e. across screens of different sizes.

— Read on forbes.com
E3 - Social Networks Must Read

Screwing with your emotions is Facebook’s entire business

You’ve probably heard about the controversial Facebook study. But manipulating the News Feed is Facebook’s entire business.

The conventional wisdom is that if you’re not paying for anything, then you are the product being sold. But that line of thinking is pretty superficial — it ignores both the value people do get out of Facebook and the actual way Facebook makes money.

On Facebook, advertisers can pay to make sure their targeted stuff shows up in your News Feed. There’s just a few sponsored entries mixed into the usual endless scroll of stuff your friends have shared. Ads are designed to change our emotions and advertisers are paying Facebook to manipulate your emotions by changing the News Feed.

What we’re mad about is the idea of Facebook having so much power we don’t understand — a power that feels completely unchecked when it’s described as “manipulating our emotions.”

— Read on vox.com
E5 - Big Data Must Read

BBC “Virtual Revolution” – Episode 3 : The cost of free

In the 3rd episode of this four-part series, Dr Aleks Krotoski gives the lowdown on how commerce has colonised the web and reveals how web users are paying for what appear to be ‘free’ sites and services in hidden ways. She is joined by some of the most influential business leaders of today’s web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix).

Aleks Krotoski also explores how web advertising is evolving further to become more targeted and what this may mean for our notions of privacy.

E5 - Big Data Must Read

The Data Brokers: Selling your personal information

Steve Kroft investigates the multibillion dollar industry that collects, analyzes and sells the personal information of millions of Americans with virtually no oversight.

Over the past six months or so, a huge amount of attention has been paid to government snooping, and the bulk collection and storage of vast amounts of raw data in the name of national security. What most of you don’t know, or are just beginning to realize, is that a much greater and more immediate threat to your privacy is coming from thousands of companies you’ve probably never heard of, in the name of commerce.

— Read on CBS News
E3 - Social Networks E5 - Big Data

commodify.us

Currently our online personal information, is sold without our consent. If Facebook allows us to download our profile data, we should be able to monetize this data ourselves. Commodify.us is a web application that allows people to visualize and license their Facebook data directly to marketers.

They make money from your data. Why shouldn’t you?

— Read on commodify.us
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