data

A Death in the Database

Last Thursday, Mike Seay received a mailer from OfficeMax addressed to “Mike Seay/Daughter Killed in Car Crash/Or Current Business.” Even in a society grown numb to targeted marketing, the story of the letter has prompted outrage and confusion. It has raised new questions about what types of information data brokers gather and why.

commodify.us

Currently our online personal information, is sold without our consent. If Facebook allows us to download our profile data, we should be able to monetize this data ourselves. Commodify.us is a web application that allows people to visualize and license their Facebook data directly to marketers.

Watch Dogs – Digital Shadow

A promotion for the game Watch Dogs which uses your Facebook data to guess your location, your income, and your passwords. It combs through your friends to identify which you interact with more than vice versa (“obsessions”), which interact more with you (“stalkers”), and which tag you a lot, spreading your personal information more widely (“liabilities”).

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