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How to determine social media ROI
This shows how social media can be tracked to show how it can drive significant ROI for some major brands. Take special note of the ‘social value’ section, which shows a visual representation of how the social event data correlates with sales. This is essential for retail sites who have an extensive social media strategy in place to monitor how their campaigns are performing.
Data Brockers
You know those companies that maintain massive databases of consumers and their behaviors — and sell all that information to marketers? Perhaps you don’t know them. They are supposed to be invisible.But they do have a significant impact on the effectiveness of marketing to consumers — especially when it comes to online sales.
I know what you did on the web
The sites you frequent on a daily basis are actively gathering facts about you. That’s why the jacket you’ve been coyly eyeing inconspicuously appeared in an ad on an unrelated website. Social networks are betting on a future built on a personalized web, your own Internet paradise filled with items the virtual you will likely share, pin, tweet, and like.
Marketers are spying on Internet users
Marketers are spying on Internet users — observing and remembering people’s clicks, and building and selling detailed dossiers of their activities and interests. The Wall Street Journal’s What They Know series documents the new, cutting-edge uses of this Internet-tracking technology.
Safefleet Fleet Management
With a GPS tracker installed, you can effectively and easily track your company’s vehicles. With a GPS tracker you can especially provide an overview of mileage / hours of operation for units in the fleet, generate reports for work done, recover stolen devices, reduce idle time and minimize CO2 emissions, as well as manage service calls.
Londoners Agree to Hand Over Their First Born For Internet Access
Europol and F-Secure wanted to highlight how rarely people read terms and conditions pages, which are often long and difficult to understand. In the experiment, the hotspot’s terms and conditions page promised free Wi-Fi if “the recipient agreed to assign their first born child to us for the duration of eternity.” Six people agreed.
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