tracking

Why Twitter’s ad-tracking system is actually great news for the Do Not Track camp

The company unveiled yesterday its new ad retargeting effort, which lets it display advertisements to users based on their browsing activity. As Twitter argues, it’s all about seeing better, more relevant ads (and making more money from advertisers). But while the news is a big deal for Twitter, it’s actually a bigger deal for proponents of Do Not Track. Twitter says its new system will honor DNT signals, which means users who opt out won’t see targeted ads

Everything We Know About What Data Brokers Know About You

Consumer data companies are scooping up huge amounts of consumer information about people around the world and selling it, providing marketers details about whether you’re pregnant or divorced or trying to lose weight, about how rich you are and what kinds of cars you drive. But many people still don’t know data brokers exist.

The Vortex – Game

Vortex empowers you to change how you are identified by networks.

MediaPost Publications IAB asks Mozilla to rethink ‘Kangaroo Cookie Court’

Mozilla joined forces with Stanford to launch the Cookie Clearinghouse — a project aimed at helping browser manufacturers block third-party cookies.

Know Privacy

Online privacy and behavioral profiling are of growing concern among both consumers and government officials. In this report, we examine both the data handling practices of popular websites and the concerns of consumers in an effort to identify problematic practices. We conclude by offering potential solutions to realign privacy practices with consumers‘ expectations.

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