tracking

13 ways the NSA spies on us

Over the last year,  we’ve learned more and more about the National Security Agency’s spying programs. Indeed, there have now been so many revelations that it can be hard to keep them straight.

So here’s a handy guide to the most significant ways the NSA spies on people in the United States and around the world.

Who Could Be Watching You Watching Your Figure? Your Boss

“People should be asking themselves what happens with this data, what type of inferences can be drawn from this data,” says Marc Goodman.

Malte Spitz: Your phone company is watching – Ted.com

What kind of data is your cell phone company collecting? Malte Spitz wasn’t too worried when he asked his operator in Germany to share information stored about him. Multiple unanswered requests and a lawsuit later, Spitz received 35,830 lines of code — a detailed, nearly minute-by-minute account of half a year of his life.

Meet The Real-Life Tracking Database That Could Include You

Cookies are tracking our online behavior for advertising purposes, but a company specializing in retail analytics called Euclid, Inc. is moving that concept into real world shopping experiences.

Euclid uses open WiFi access points to track shopper behavior across stores: It does this by collecting the MAC address of smart phones as they passively connect to open networks while people shop, anonymizing the data, putting it into a giant database that then recognizes the device when it goes near any other Euclid customer’s network.

They Know What You’re Shopping For

Companies today are increasingly tying people’s real-life identities to their online browsing habits. The widening ability to associate people’s real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.

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