Facebook has found new, far more intrusive ways to exploit your personal information. The company will now use information from your web browsing history to display tailored advertisements on its site.
While news reports have focused on the National Security Administration and its efforts to monitor people’s phone calls and online activities, private companies you have probably never heard of are also tracking what you are doing, just about everywhere you leave a digital footprint.
The Digital Advertising Alliance wants to be ready when Mozilla starts blocking cookies by default in its Firefox Web browser. Mozilla’s cookie-blocking plan has been controversial from the start.
The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance’s draft proposal for a universal Do Not Track standard.
Twitter today announced a new way of targeting advertisements for its users. This new system will display ads based on your behavior and reading habits. This is typical of the direction that major online companies are moving. But Twitter has made some praiseworthy design decisions
1. When Do Not Track is enabled, Twitter will not collect your browsing information
.2. Twitter is incorporating a setting to completely opt out of targeted ads.
Microsoft researchers have developed a mobility prediction system that knows where you will be, even years down the road. What does this mean for the future of business?
Mozilla joined forces with Stanford to launch the Cookie Clearinghouse — a project aimed at helping browser manufacturers block third-party cookies.
“Kangaroo Cookie Court,” will replace “the principle of consumer choice with an arrogant ‘Mozilla knows best’ system”, said Randall Rothenberg – president and CEO of the Interactive Advertising Bureau – in response to the initiative.
BlueCava provides the digital advertising industry with technology that addresses the challenges of identifying, targeting and measuring mobile audiences across screens and channels.
AboutTheData.com allows you to view, edit, and remove information about yourself from Acxiom’s marketing database.
Last Thursday, Mike Seay received a mailer from OfficeMax addressed to “Mike Seay/Daughter Killed in Car Crash/Or Current Business.” Even in a society grown numb to targeted marketing, the story of the letter has prompted outrage and confusion. It has raised new questions about what types of information data brokers gather and why.
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