Ghostery shows you the invisible web : cookies, tags, web bugs, pixels, beacons and companies interested in your activity. Then it helps you learn about those companies, so you can make informed decisions about what you are/aren’t willing to share, and control your online privacy.
After you’ve seen what’s tracking you, you can decide whether or not you want to block any or all of the companies in Ghostery’s library. Are there some marketers you trust, but others you’d rather turn away?
What if you could connect with someone across all their screens instead of taking a scattershot approach to content delivery?
Tapad is a proprietary technology that assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.
With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness.
Every day, companies are gathering and sharing information about you, even when you aren’t logged in.
In the 3rd episode of this four-part series, Dr Aleks Krotoski gives the lowdown on how commerce has colonised the web and reveals how web users are paying for what appear to be ‘free’ sites and services in hidden ways. She is joined by some of the most influential business leaders of today’s web, including Jeff Bezos (CEO of Amazon), Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix).
Aleks Krotoski also explores how web advertising is evolving further to become more targeted and what this may mean for our notions of privacy.
Facebook has added partner categories to its ad targeting. Users can now be reached by what they buy through Acxiom, DataLogix, and Epsilon data.
The magnitude of online information Facebook has available about each of us for targeted marketing is stunning.
Facebook made $3.2 billion in advertising revenue last year, 85 percent of its total revenue. Yet Facebook’s inventory of data and its revenue from advertising are small potatoes compared to some others. Google took in more than 10 times as much.
Companies today are increasingly tying people’s real-life identities to their online browsing habits. The widening ability to associate people’s real-life identities with their browsing habits marks a privacy milestone, further blurring the already unclear border between our public and private lives. In pursuit of ever more precise and valuable information about potential customers, tracking companies are redefining what it means to be anonymous.
An advertising network that served banners on cnn.com, orbitz.com, and 45,000 other sites has settled federal charges that it illegally exploited a decade-old browser flaw that leaks the history of websites users visit.
This week on the podcast we’re talking about blocking YouTube ads, the difference between antivirus and anti-malware, and app updates galore. We’re also answering your questions about international calling on the cheap, how to pick a Windows laptop, and BitTorrent privacy.
Imagine a phone that delivers exactly what you need, right when you need it.
The EverythingMe launcher for Android. anticipates your needs, delivering the right apps, contacts and info every time you pick up your phone.
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