Facebook Targets Ads Based on Cell Signal Strength
Advertisers can now target their Facebook ads based on how strong someone’s phone signal is.
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« Retargeting » : quand les sites de e-commerce essaient de vous rattraper par la manche
Imaginez que vous sortez d’une boutique. Quelques minutes après, le vendeur vous court après, vous rattrape et vous demande si vous n’aimeriez pas revenir voir le produit. L’impression serait désagréable. En ligne, elle existe et s’appelle le retargeting. Elle consiste, quelques minutes après une visite sur un site marchand, à envoyer un mail de relance personnalisé.
Xray
XRay, a new tool that reveals which data in a web account, such as emails, searches, or viewed products, are being used to target which outputs, such as ads, recommended products, or prices.
WTF is cross-device tracking?
The mobile ad ecosystem is in “chaos,” and cross-device tracking aims to make sense of it. Here, we aim to make sense of cross-device tracking.
Predicting A Future Free Of Dollar Bills | TechCrunch
Picture the scene. It’s 2020. You’re at the checkout in a convenience store with a carton of milk. But you’ve got no cash and you’ve left your cards..
Google Earnings Preview: Revenue Growth From Mobile To Buoy Results
Google is set to release its Q2 2014 earnings on Thursday, July 17. In Q1, the company posted that its revenues grew by over 19% year over year. The result failed to enthuse the market which was expecting far better growth in both the top line and the bottom line. The primary reason for this was a decline in cost per click, which has been in a long-term decline for the past two years. However, this decline was offset to some extent by the adoption of its enhanced campaigns program that combines marketing campaigns across mobile desktop and laptops, i.e. across screens of different sizes.
Screwing with your emotions is Facebook’s entire business
You’ve probably heard about the controversial Facebook study. But manipulating the News Feed is Facebook’s entire business.
The conventional wisdom is that if you’re not paying for anything, then you are the product being sold. But that line of thinking is pretty superficial — it ignores both the value people do get out of Facebook and the actual way Facebook makes money.
On Facebook, advertisers can pay to make sure their targeted stuff shows up in your News Feed. There’s just a few sponsored entries mixed into the usual endless scroll of stuff your friends have shared. Ads are designed to change our emotions and advertisers are paying Facebook to manipulate your emotions by changing the News Feed.
What we’re mad about is the idea of Facebook having so much power we don’t understand — a power that feels completely unchecked when it’s described as “manipulating our emotions.”
Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising?
Advertisers love Tapad because it can track and target you across your desktop, tablet and smartphone. Privacy advocates and Congress? Not so much.
The Clock Is Ticking For The Ad Cookie–With No Sure Alternative In Sight
Cookies are the basis for billions of dollars of online advertising. They’re also under fire from privacy advocates, the government, and even makers of Web browsers. But the key problem is the fragmentation of how people access online content (from phone to computer to tablet and back again).
And so the worries about how advertisers will be able to reach fragmented, increasingly privacy-aware audiences continue to consume the online ad business. Problem is, they haven’t yet come up with solutions–and the clock is ticking.
The Web Cookie Is Dying. Here’s The Creepier Technology That Comes Next
Many Internet advertisers rely on cookies. The problem for marketers is that some users set their browsers to reject cookies or quickly extinguish them. And mobile phones, which are taking an increasing chunk of the Web usage, do not use cookies.
Advertisers and publishers are increasingly turning to something called fingerprinting. It allows a web site to look at the characteristics of a computer such as what plugins and software you have installed, the size of the screen, the time zone, fonts and other features of any particular machine. These form a unique signature just like random skin patterns on a finger.
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