What Do Media Companies Really Want?
Technology giants like Facebook, LinkedIn and Amazon — along with the data analysts at legacy media companies like Disney and Time Warner — spend their days trying to seduce their audiences by creating ultra-targeted streams of news, television clips, opinions and other pop culture ephemera. When members of that same audience log on to social networks, Hulu accounts, Netflix or Amazon Prime they consume ads, videos and news items that cater to what the algorithms driving those services believe users want.
How big data could change the way we live
After working as a senior legal executive at Twitter and Google, Nicole Wong came to the White House in June 2013. It was a critical time. Edward Snowden’s leaks about government surveillance had thrust online privacy into the forefront, and in the wake of public backlash, Wong helped to author a highly anticipated report on how the massive collection of personal data online could affect the way people live and work. Here’s what she learned.
Why it’s harder than ever to remain anonymous on the Web
Even with apps and services such as Whisper and Tor, many obstacles remain in the new quest for online anonymity.
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