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Do Not Track

A personalized documentary series about privacy and the web economy.

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S01E05 : Big Data: Inside the Algorithm

Did you say Big Data? Discover for yourself how your data is being interpreted by this new industry, and how they could be wrong.

Read comments on episode 5!

E5 - Big Data E7 - Future of Tracking

Sara M. Watson on the Industrial Metaphors of Big Data

Can you fathom the depths of big data? The word fathom is a measurement of depth of the ocean, but it has also come to mean the ability to understand something. Fathom comes from faethm, meaning ‘the two arms outstretched.’ It’s 6 feet or 1.8 meters measurement is based on a standard human scale. The length of rope dropped overboard is handily measured across the span of a sailor’s armspread. The term makes the metaphorical jump to describe concepts that we are able to get our arms around; ideas are things to be grasped. As James Geary describes in his book on metaphor, “This is the primary purpose of metaphor: to carry over existing names or descriptions to things that are either so new that they haven’t been named or so abstract that they cannot be otherwise explained.”

— Read on http://dismagazine.com
E5 - Big Data

RadioShack puts customer personal data up for sale in bankruptcy auction

For years, RadioShack made a habit of collecting customers’ contact information at checkout. Now, the bankrupt retailer is putting that data on the auction block.

A list of RadioShack assets for sale includes more than 65 million customer names and physical addresses, and 13 million email addresses. Bloomberg reports that the asset sale may include phone numbers and information on shopping habits as well.

The auction is already over, with Standard General—a hedge fund and RadioShack’s largest shareholder—reportedly emerging as the victor. But a bankruptcy court still has to approve the deal, and RadioShack faces a couple legal challenges in turning over customer data.

— Read on pcworld.com
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Big Data, Internet and the Technology that will Define the Future of Business

Our social environment, how we enjoy ourselves, how we buy, what we study, how we travel,… Everything we do has changed thanks to the Internet and a host of spin-off technologies. Unquestionably this change has also reached the business world. How will the business of the future function? Big data is undoubtedly one of the key ingredients for a successful transformation that has already begun.

— Read on bbvaopenmind.com
E5 - Big Data Must Read

Looking Up Symptomes Online ? These Companies Are Tracking You

It’s 2015—when we feel sick, fear disease, or have questions about our health, we turn first to the internet. According to the Pew Internet Project, 72 percent of US internet users look up health-related information online. But an astonishing number of the pages we visit to learn about private health concerns—confidentially, we assume—are tracking our queries, sending the sensitive data to third party corporations, even shipping the information directly to the same brokers who monitor our credit scores. It’s happening for profit, for an “improved user experience,” and because developers have flocked to “free” plugins and tools provided by data-vacuuming companies…

— Read on Vice
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