Imaginez que vous sortez d’une boutique. Quelques minutes après, le vendeur vous court après, vous rattrape et vous demande si vous n’aimeriez pas revenir voir le produit. L’impression serait désagréable. En ligne, elle existe et s’appelle le retargeting. Elle consiste, quelques minutes après une visite sur un site marchand, à envoyer un mail de relance personnalisé.
Emily Carr University of Art + Design teamed up with the Mozilla Foundation to improve the visualization design of Lightbeam, an experimental add – on for Firefox that allows you to see the third parties that have connected themselves to your online activity. Goals for the project included making it easy for people to make sense of their own browsing data, to expose relationships between websites and third parties – which normally remain hidden – and ultimately to give people the tools to make their own decisions about their online privacy.
Track the Trackers is a capstone project created by three Winona State University Mass Communication students. The purpose of this project is to bring into focus the nearly invisible world of third-party tracking. Our goal is to educate consumers on the potential dangers in letting this data be collected, and to share information, techniques, and software to help consumers protect themselves online.
Abine, the online privacy company, makes DoNotTrackMe to block online tracking companies and protect your personal information.
Google, Facebook, and a bunch of startups are finding new ways to collect data for advertisers
The mobile ad ecosystem is in “chaos,” and cross-device tracking aims to make sense of it. Here, we aim to make sense of cross-device tracking.
The results are horrifying
If you have posted a picture of your cat online, data analyst and artist Owen Mundy, and now, the rest of the world, knows where it lives. And, by that logic, he knows where you live, too.
NAI members are committed to transparency and choice. The NAI opt-out tool was developed in conjunction with our members for the express purpose of allowing consumers to “opt out” of the Interest-Based Advertising delivered by our members.
A new kind of tracking tool, canvas fingerprinting, is being used to follow visitors to thousands of top websites, from WhiteHouse.gov to YouPorn.
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