I read “The Circle” by Dave Eggers and it scared the crap out of me. So much so that I decided to take a break from social media.
Twitter today announced a new way of targeting advertisements for its users. This new system will display ads based on your behavior and reading habits. This is typical of the direction that major online companies are moving. But Twitter has made some praiseworthy design decisions
1. When Do Not Track is enabled, Twitter will not collect your browsing information
.2. Twitter is incorporating a setting to completely opt out of targeted ads.
The company unveiled yesterday its new ad retargeting effort, which lets it display advertisements to users based on their browsing activity. As Twitter argues, it’s all about seeing better, more relevant ads (and making more money from advertisers). But while the news is a big deal for Twitter, it’s actually a bigger deal for proponents of Do Not Track. Twitter says its new system will honor DNT signals, which means users who opt out won’t see targeted ads
While social media revolutionizes how the world responds to political and social events, it may be a double-edged sword. Researchers warned that the tendency to fixate on a small number of opinions encourages the proliferation of rumors, misinformation, and political polarization.