Meet the Online Tracking Device That is Virtually Impossible to Block – ProPublica
A new kind of tracking tool, canvas fingerprinting, is being used to follow visitors to thousands of top websites, from WhiteHouse.gov to YouPorn.
future of tracking
Ads That Follow You Home: Has Tapad Cracked The Code Of Cross-Device Advertising?
Advertisers love Tapad because it can track and target you across your desktop, tablet and smartphone. Privacy advocates and Congress? Not so much.
The Clock Is Ticking For The Ad Cookie–With No Sure Alternative In Sight
Cookies are the basis for billions of dollars of online advertising. They’re also under fire from privacy advocates, the government, and even makers of Web browsers. But the key problem is the fragmentation of how people access online content (from phone to computer to tablet and back again).
And so the worries about how advertisers will be able to reach fragmented, increasingly privacy-aware audiences continue to consume the online ad business. Problem is, they haven’t yet come up with solutions–and the clock is ticking.
Panopticlick – A research project of the Electronic Frontier Foundation
How unique and trackable is your browser?
Is your browser configuration rare or unique? If so, web sites may be able to track you, even if you limit or disable cookies. “Fingerprinting” may prove a more robust tracking technology than cookies.
Panopticlick tests your browser to see how unique it is based on the information it will share with sites it visits.
The Web Cookie Is Dying. Here’s The Creepier Technology That Comes Next
Many Internet advertisers rely on cookies. The problem for marketers is that some users set their browsers to reject cookies or quickly extinguish them. And mobile phones, which are taking an increasing chunk of the Web usage, do not use cookies.
Advertisers and publishers are increasingly turning to something called fingerprinting. It allows a web site to look at the characteristics of a computer such as what plugins and software you have installed, the size of the screen, the time zone, fonts and other features of any particular machine. These form a unique signature just like random skin patterns on a finger.
Tapad
What if you could connect with someone across all their screens instead of taking a scattershot approach to content delivery?
Tapad is a proprietary technology that assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. The result: an unprecedented understanding of consumer behavior across related screens and the ability to reach the right people on the right device at the right time.
With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness.
Net Threats
Tech experts hope the open structure of the Internet will prevail in the coming decade; but they anticipate battles to preserve relatively unhindered connectivity.
- Actions by nation-states to maintain security and political control will lead to more blocking, filtering, segmentation, and balkanization of the Internet.
- Trust will evaporate in the wake of revelations about government and corporate surveillance and likely greater surveillance in the future.
- Commercial pressures affecting everything from Internet architecture to the flow of information will endanger the open structure of online life.
- Efforts to fix the TMI (too much information) problem might over-compensate and actually thwart content sharing.
Predicting A Future Free Of Dollar Bills | TechCrunch
Picture the scene. It’s 2020. You’re at the checkout in a convenience store with a carton of milk. But you’ve got no cash and you’ve left your cards at home. No problem. You scan your right index finger; the green light flashes. Purchase approved and you leave. Easy.
We’re not there yet, but a cashless society is not as fanciful as it seems.
Technology law will soon be reshaped by people who don’t use email
The US supreme court doesn’t understand the internet. The future of technology and privacy law will undoubtedly be written over the next few years by nine individuals who haven’t “really ‘gotten to’ email” and find Facebook and Twitter “a challenge” .
This is what comes after search
The average person with an Android smartphone is using it to search the web, from a browser, only 1.25 times per day, says Roi Carthy, head of special projects at Tel Aviv-based mobile startup Everything.Me. That isn’t just bad news for Google, it also signals a gigantic, fundamental shift in how people interact with the web.
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