{"id":10935,"date":"2015-05-15T22:53:39","date_gmt":"2015-05-15T22:53:39","guid":{"rendered":"https:\/\/blog.donottrack-doc.com\/?p=10935"},"modified":"2015-05-23T22:54:38","modified_gmt":"2015-05-23T22:54:38","slug":"dmp-quand-les-medias-rencontrent-les-megadonnees","status":"publish","type":"post","link":"https:\/\/blog.donottrack-doc.com\/fr-ca\/dmp-quand-les-medias-rencontrent-les-megadonnees\/","title":{"rendered":"DMP : quand les m\u00e9dias rencontrent les m\u00e9gadonn\u00e9es"},"content":{"rendered":"<p>La Data Management Platform joue un r\u00f4le central pour activer les donn\u00e9es collect\u00e9es via les \u00e9tudes, les sites Web, les apps mobiles, les r\u00e9seaux sociaux, les capteurs passifs et les points de vente physiques d&rsquo;une marque. De ce fait, elle compl\u00e8te le CRM pour personnaliser le marketing, et s\u2019adresser aux clients \u00e0 acqu\u00e9rir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Data Management Platform joue un r\u00f4le central pour activer les donn\u00e9es collect\u00e9es via les \u00e9tudes, les sites Web, les apps mobiles, les r\u00e9seaux sociaux, les capteurs passifs et les points de vente physiques d&rsquo;une marque. De ce fait, elle compl\u00e8te le CRM pour personnaliser le marketing, et s\u2019adresser aux clients \u00e0 acqu\u00e9rir.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"link","meta":[],"categories":[143],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/posts\/10935"}],"collection":[{"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/comments?post=10935"}],"version-history":[{"count":1,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/posts\/10935\/revisions"}],"predecessor-version":[{"id":10936,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/posts\/10935\/revisions\/10936"}],"wp:attachment":[{"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/media?parent=10935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/categories?post=10935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.donottrack-doc.com\/fr-ca\/wp-json\/wp\/v2\/tags?post=10935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}